Nextdoor: Building Community and Reaching Your Audience

Nextdoor is an app with over 100 million verified users across the globe, which includes a network of 1 in 3 active U.S. households. It allows members of communities to connect with businesses and residents alike. According to platform demographics, 94% of members are the household “CEO,” meaning they are the decision makers for their family. 85% of users say they look to Nextdoor to find trusted reviews and recommendations, making the platform a resource for many. It features a discussion or forum style, allowing users to interact, whether it’s a response to a post or a “like”. Members can send direct messages, sell items, and find local businesses or events. 

About Nextdoor

Ideal Use Case 

The ideal use case for a Class Notification plan could range from a niche local class requiring focused geo-targeting that affects a small community to a nationwide class related to consumer product goods, household targeting, and more that would benefit from a forum-style discussion between community members. 

Campaign Capabilities

Campaign goal types

  • Awareness

  • Website Visits

  • Website Conversions

Targeting

  • Geo-targeting 

    • U.S. and UK, or down to a ZIP Code

  • Interest 

  • Demographic 

  • Device

Placements

  • Image & Videos

    • Newsfeed

  • Image-Only

    • For Sale and Free Page

    • Right Hand Rail (Desktop Only)

Privacy

Privacy is one of Élan’s top priorities, and with Nextdoor,  Élan can ensure that security, user data rights, and data privacy adherence are a prime focus. Nextdoor Holdings, Inc. and its US affiliate(s) adhere to the EU-U.S. Data Privacy Framework and the UK Extension to the EU-U.S. Data Privacy Framework, which is administered by the US Department of Commerce. In addition, residents of certain jurisdictions may have specific rights or may be entitled to additional specific notices about our privacy practices. These include the following:

  • European Union

  • United Kingdom

  • United States

    • California

    • Colorado

    • Connecticut

    • Delaware

    • Iowa

    • Maryland

    • Minnesota

    • Montana

    • Nebraska

    • New Hampshire

    • New Jersey

    • Oregon

    • Tennessee

    • Texas

    • Utah

    • Virginia

Reporting & Analytics

Élan will provide a Looker Studio Dashboard reflecting KPI (Key Performance Indicators) pacing and progress that incorporates reporting and insights from each Nextdoor campaign. KPIs will vary by campaign type.

Bi-weekly reports will detail total media forecasted impressions, actual impressions, and impression pacing. The Google Analytics page will provide insights on KPIs for this tactic and others used on campaigns; such as sessions and engagement by source, medium, channel, page, region, etc.

Disclaimer

Élan actively monitors platform advertising guidelines and restrictions; however, please note that platform terms and conditions are subject to change. Upon change, Élan will notify the applicable parties of the impact, if any, to a proposed or active notice plan.