What to Expect from Your Marketing Partner as a Law Firm: Personal Injury Advertising
Introduction
Will I get results? How do I know they’re doing anything? What should this relationship look like?
Hiring a marketing firm is an important business decision, especially in personal injury law, where a steady stream of leads and signed cases are required for growth. Knowing what to expect from an advertising consultancy can be complicated, but a qualified team can make it easy. Here’s what a strong, transparent, and effective relationship should look like.
A Strategic Partner, Not a Magic Wand
Why aren’t we seeing more cases yet? Is this really worth the investment?
Unfortunately, advertising isn’t a light switch that can be flipped on and immediately see signed cases pouring in. A good media partner will take the time to understand individual firm business goals, ideal case types, geographic reach, and growth potential. The first expectation lies in a strategic kickoff phase where smart, specific topics are addressed:
The firm’s current intake process
Past and existing marketing efforts, brand goals & creative messaging
Goals for lead volume, case types, and return on investment
If a potential media partner isn’t interested in an investigation, that’s a red flag. Don’t hire vendors that make grand promises and large claims without auditing current processes.
Clear Onboarding and Communication
Client Expectations, Collaboration, and Transparent Reporting
Our priority is building trust and clarity around strategy and execution. Personal injury law is one of the most competitive and complex areas to grow online, and success requires more than surface-level metrics.
At Élan, we focus on strategies tied directly to business outcomes—measuring cost per lead, lead quality, and conversion to retained cases. Transparent reporting keeps you aligned on what matters most: how effectively efforts are turning into signed clients.
If a partner only talks about “traffic” or “impressions” without connecting those numbers to real growth, they’re not aligned with your goals.
A Real Relationship, Not a Transaction
Honest Feedback & Final Thoughts
Sometimes, the best thing an advertising company can do is say “no.” No, your website isn’t converting. No, we shouldn’t put all our money into TikTok. No, that vendor can’t give us 100 more signed leads a month. The pushback can be uncomfortable, but it’s often what drives real growth. If a partner is agreeing to everything without thought, it’s not acting in the firm’s best interest.
At the end of the day, clients should feel like their marketing teams are an extension of their firms. And firms should feel heard, informed, challenged (in a good way), and supported. Great partnerships don’t just deliver results, they help understand the why behind those results. They teach, they guide, they adapt with you. If you’re a PI firm considering a marketing company, or questioning the value of the one you’re with, it’s worth asking: Are they acting like a vendor or a partner? Because at Élan, we understand longevity, growth, and have a stake in your success.
Need a check on your current strategy? We’re happy to talk through what’s working, what’s not, and how your firm can get more out of your marketing - no pressure, no pitch. Just insight.