
Lead Intake Transformation Leads to 169% More Cases for PI Firm
Returning Investment In-Year to Fuel Continued Growth
>$75.5M
In projected value creation in first 12 months exceeding original investment projetions
7.2x ROI
Total ROI within the first 12 months, sets the foundation for Year 2 scale
$1.9M Average Case Value
Focusing on quality over quantity in year 1 manages workflow while building processes for scale
Challenge
Generate a scalable lead delivery program for a newly-funded firm backed by Private Equity. Through this program, build in a phased process to install law firm capability, test strategies to prove value, and finally, scale the program to generate maximum ROI.
Approach
Partner With Firm
Develop a true partnership with the law firm to establish their goals, preferences, and process.
Implement and test the firm's intake process to ensure all campaign leads are responded to quickly and efficiently.
Stress-Test Intake Process
Launch and test proven media tactics to ensure investment dollars are being spent on the most effective strategies.
Test & Optimize Media Strategy
Provide all stakeholders with clear campaign reporting to maintain efficient performance communication.
Deliver Transparent Reporting
Results
With this campaign, we outperformed our average case value estimates by 36%—ultimately reaching a return on the investment in Élan within ~4-6 months.