Social Media & SEO Specialist

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About Élan

Élan partners with the world’s foremost private equity companies and legal service organizations to deliver consulting and execution across media, creative, lead intake, data science, investments, and technology implementation. We specialize in legal industry growth through brand development and lead generation.

With over 25 years of experience, Élan works with the top 1% of law firms in the U.S., class action administrators, and litigation funders to drive measurable, ethical, and scalable outcomes.

Responsibilities

The Social Media & SEO Specialist will support the Élan media team across various media and online reputation platforms by driving quality organic search and social strategies, creative, and community management. You will also maintain healthy relationships with technology, analytics, and media partners on campaign-specific needs while executing organic media and SEO strategy for Élan clients.

  • Develop and execute organic social media strategies aligned with overall marketing goals

  • Oversee the development of engaging and shareable organic content across various platforms (Instagram, Facebook, LinkedIn, TikTok, etc.)

  • Build and maintain a strong online community by responding to comments, reviews, and messages in a timely and professional manner

  • Monitor competitor activity to identify opportunities for growth

  • Conduct SEO audits and keyword research to identify content optimization to improve client visibility in search results

  • Research and execute AEO and GEO strategies to enhance visibility in AI-driven search results

  • Track and analyze organic search and social media performance metrics to evaluate effectiveness and identify opportunities for improvement

  • Stay up-to-date on the latest social media trends and best practices

Internal Contribution at Élan

  • Participate in cross-functional collaboration and internal learning initiatives

  • Support a culture of transparency, accountability, and ethical execution

  • Travel domestically ~5% for client meetings or industry events

Qualifications

  • Minimum of 3 years of experience in organic social media marketing and SEO strategy

  • Bachelor’s degree in Marketing or Mass Communication

  • Proficient in the Microsoft Office suite (Excel, Word and PowerPoint) and Google Docs Editors suite

  • Minimum of 2 years of experience using design software such as Canva and the Adobe Creative Suite (Illustrator, Photoshop, After, etc.)

  • Excellent written communication skills with a demonstrated ability to craft clear, concise, and engaging content

  • Presented research on technology, marketing, and its influence on consumer behavior

  • Strong communication, project management, time management, and analytical skills required

  • Detail-oriented, very organized, a multi-tasker and able to work well under pressure

  • Collaborative leadership style, team-oriented; brings professionalism and business acumen in all aspects of your work

  • The self-motivation to complete multiple tasks and projects on time

This is a fully remote position and is limited to candidates residing in the following states: MN, FL, IL, MA, MT, NC, NJ, NY, OH, OK, PA, TN, or WA.

Applicants must be authorized to work for any employer in the United States. We are unable to sponsor or take over sponsorship of an employment visa at this time.

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