Nextdoor: Building Community and Reaching Your Audience
About Nextdoor
Ideal Use Case
The ideal use case for a Class Notification plan could range from a niche local class requiring focused geo-targeting that affects a small community to a nationwide class related to consumer product goods, household targeting, and more that would benefit from a forum-style discussion between community members.
Campaign Capabilities
Campaign goal types
Awareness
Website Visits
Website Conversions
Targeting
Geo-targeting
U.S. and UK, or down to a ZIP Code
Interest
Demographic
Device
Placements
Image & Videos
Newsfeed
Image-Only
For Sale and Free Page
Right Hand Rail (Desktop Only)
Privacy
Privacy is one of Élan’s top priorities, and with Nextdoor, Élan can ensure that security, user data rights, and data privacy adherence are a prime focus. Nextdoor Holdings, Inc. and its US affiliate(s) adhere to the EU-U.S. Data Privacy Framework and the UK Extension to the EU-U.S. Data Privacy Framework, which is administered by the US Department of Commerce. In addition, residents of certain jurisdictions may have specific rights or may be entitled to additional specific notices about our privacy practices. These include the following:
European Union
United Kingdom
United States
California
Colorado
Connecticut
Delaware
Iowa
Maryland
Minnesota
Montana
Nebraska
New Hampshire
New Jersey
Oregon
Tennessee
Texas
Utah
Virginia
Reporting & Analytics
Élan will provide a Looker Studio Dashboard reflecting KPI (Key Performance Indicators) pacing and progress that incorporates reporting and insights from each Nextdoor campaign. KPIs will vary by campaign type.
Bi-weekly reports will detail total media forecasted impressions, actual impressions, and impression pacing. The Google Analytics page will provide insights on KPIs for this tactic and others used on campaigns; such as sessions and engagement by source, medium, channel, page, region, etc.
Disclaimer
Élan actively monitors platform advertising guidelines and restrictions; however, please note that platform terms and conditions are subject to change. Upon change, Élan will notify the applicable parties of the impact, if any, to a proposed or active notice plan.