Spotify: Audio Advertising Made Simple

About Spotify

Spotify is a valuable platform that connects brands with over 600 million active users through audio, video, and display ads. Its advanced targeting tools use listener data, such as demographics, music preferences, and behaviors, to deliver personalized, engaging messages. With its immersive ad formats and highly engaged audience, Spotify offers an effective way to boost brand awareness and build deeper connections.

Ideal Use Case 

Users of Spotify are active listeners, which makes it a useful platform to reach people that aren’t actively scrolling and are listening with intent. Ideal use cases for a Class Notification plan range from local, interest-based targeting needs to nationwide reach. Spotify’s broad range of behavior and interest-based targeting topics enables effective reach of the consumer class. Incorporating Spotify can enhance platform variety within the notice plan by providing a non-screen, non-social media channel for class action dissemination. 

Image via AdWeek

Campaign Capabilities

Campaign goal types

Auction

• Awareness

• Website Traffic 

• Engagement

 Reserved

• Podcasts

• Music (Beta)

Targeting

• Geo-targeting 

  • U.S. & worldwide, by zipcode, city, or state

• Demographic 

  • Age groups, gender, language

• Device

• Artist fan bases

• Interest categories

• Custom and lookalike audiences [inclusion/exclusion]

Formats

• Audio

• Video

• Display

• Carousel (Beta)

Placements

• Automatic - run ads across all available placement types, including music and podcasts.

• Music Only - run ads in music streams only.

• Contextual Placement Controls 

  • Genres

  • Tone

  • Activities and settings

  • Podcast episode topics

  • Sensitive topic filter

Contextual 

• Audio

• Video

• Display

Privacy

Spotify operates under major privacy regulations and compliance frameworks, including the GDPR and CCPA. It also provides account-level permissions and access controls to protect advertiser data internally. Cross-border data transfers are governed by contractual safeguards. 

Reporting & Analytics

Élan provides regular reporting throughout the campaign to monitor delivery and performance, including metrics such as impressions, website sessions, and engagement to confirm that notice is being delivered and to support administrator reporting. Performance is tracked against planned delivery to ensure the campaign is pacing appropriately.

Disclaimer

Élan actively monitors platform advertising guidelines and restrictions, however, please note platform terms and conditions are subject to change. Upon change, Élan will notify the applicable parties of impact, if any, to a proposed or active notice plan.