Protect Your Brand With Meta Verified

Meta Verified helps businesses build trust and protect their brand across Meta Platforms

What is Meta Verified?

Meta Verified is a subscription service that provides businesses with a verified badge across Meta platforms. It confirms a business’s identity and offers access to additional tools designed to support brand credibility and account management.

Key Benefits

• Verified badge: Confirms your business identity across Meta platforms

• Impersonation protection: Meta proactively monitors and removes accounts attempting to impersonate your business

• Enhanced support: Access to prioritized email or chat agent support

• Profile Enhancements: Additional features (e.g., images added to links, links in reels, etc.) designed to improve visibility and engagement

Plans & Pricing

Subscription options are available based on the needs of each business account. Plans range from Business Standard at $14.99/month per profile to Business Max at $499.99/month per profile.

See Plans and Pricing for the full list of options and benefits.

How to Apply

1. Start your application

   1. Confirm your business meets eligibility requirements

   2. Have your business contact information ready

   3. Log in to your Facebook Business Page or Instagram Professional Account to subscribe

2. Verify business details

   1. Provide information such as business name, address, website and/or phone number

3. Get reviewed

   1. Meta will review your submission and share an update on your status within 3 business days

FAQs

How do I know if my business is eligible?

Meta Verified is available in select regions for businesses that meet certain eligibility requirements. Review the requirements for Facebook and Instagram and the requirements for WhatsApp to determine if your business qualifies.

Where will the badge appear?

• Facebook: Your Facebook Page and Messenger account

• Instagram: Your Instagram and Threads accounts

• WhatsApp: Your business profile, chat header, and channel

What determines plan availability?

Plan availability may vary based on your business profile, region, and activity across Meta apps. Meta may consider factors such as profile visits, post engagement, status views, and —where permitted by law— the number of message conversations.

Notes & Disclaimers

• Meta Verified is separate from Meta Business Verification / Advertiser Verification, which are required for certain advertising and business tools.

• Benefits apply only to the pages, accounts, or phone numbers subscribed to Meta Verified.

• Businesses can verify up to two eligible profiles (one Instagram and one Facebook) within the same Accounts Center. Bundling two profiles instead of one may provide discounted pricing.

  • If you are using the Facebook mobile app or Meta Business Suite on a desktop computer, you can verify up to three business assets. This option is currently only available on these platforms.

• Some Meta Verified features may vary depending on the platform (Facebook, Instagram, WhatsApp, Threads, or Messenger).

• Businesses may be required to enable two-factor authentication before completing the Meta Verified process.